Whether you have naturally kinky, coily, curly, straight, or be it locs, relaxed, transitioning, short or long hair and no matter your skin tone, we believe you deserve uncompromisingly high-quality and effective products that causes you to embrace and wear your hair and skin with pride. We believe in individual uniqueness and offer customized products upon request. Your hair and skincare goals are our priority.
Our Founder and CEO
Selma Odoom-Hayford (aka. Nanayaa Sarfoa) started this journey by first mixing up DIYs concoctions in her kitchen after her frustrating experiences with commercial hair products that left her hair dry and breaking. This frustration birth a passion and fascination for formulating products using African and Ayurvedic beauty secrets. She began to research and experiment with several African and Ayurvedic herbs, coupled with other natural, organic, and food-grade ingredients.